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Privacy Policy
✓ Transparent data collection
✓ Shopify-secured checkout
✓ Right to access, correct & delete
✓ CCPA & Privacy Act rights honoured
✗ Not directed to children under 13
Summary: Micotix (operated by Ammar Commerce Limited) collects personal information when you visit, shop, or communicate with us, including contact details, order and payment metadata, browsing and analytics data, and marketing preferences. We use this information to fulfil orders, provide customer support, personalise your experience, send marketing you have opted into, prevent fraud, and comply with legal obligations. Our store is powered by Shopify, which processes order and checkout data on our behalf as a data processor. We do not sell your personal information. Depending on where you live (United States or Australia), you have specific rights over your data, described in the dedicated sections below. Contact us at info@micotix.com to exercise any of these rights.
01
Overview
Micotix (micotix.com) makes electric toothbrushes designed for kids, sold to parents and guardians. This Privacy Policy explains how we collect, use, and disclose personal information when you visit our store, place an order, contact us, or otherwise interact with our Services.
Please read carefully
By using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the handling of your personal information.
Data controller
Ammar Commerce Limited (trading as Micotix)
RAKEZ Al Hulaila Industrial Zone
Ras Al Khaimah, United Arab Emirates
(A RAKEZ free zone company)
info@micotix.com
02
Information We Collect
"Personal information" means information that identifies or can reasonably be linked to you. We collect the following categories depending on how you interact with our Services.
Account & order details
Name, email address, shipping and billing address
Account login credentials, if you create an account
Order history, items purchased, and order status
Customer service correspondence
Payment metadata (via Shopify)
Payment method type and transaction confirmation
Truncated card details for reference (last four digits, card brand)
We never see or store your full card number. It is processed directly by Shopify and its payment partners.
Browsing & analytics data
IP address, browser type, and device information
Pages viewed, products browsed, and referring links
On-site behaviour collected through cookies and analytics tools
Marketing preferences
Email and SMS marketing opt-in status and consent records
Engagement with our marketing emails and ads
Preferences you set for the content and frequency of communications
03
Sources of Information
We collect personal information from several sources, depending on how you interact with us.
Directly from you
When you create an account, place an order, contact customer support, sign up for marketing, or otherwise provide us with information.
Automatically via the Services
From your device when you browse our store, through cookies, pixels, and similar tracking technologies.
From service providers
When we engage third parties such as Shopify, payment processors, shipping carriers, or marketing platforms, they may collect or process data on our behalf.
From advertising partners
From advertising and social platforms such as Meta (Instagram/Facebook), which help us measure and deliver ads and may share limited engagement data with us.
04
How We Use Your Data
We use your personal information only for legitimate purposes described below. The specific purposes that apply to you depend on how you interact with our Services.
Primary purposes
We use your data to provide, improve, and protect our Services.
This includes processing payments, fulfilling and shipping orders, managing your account, arranging returns, sending order-related notifications, and providing customer support.
Marketing (opt-in)
Where you have opted in, we send promotional emails or SMS and show online ads based on your activity. You can withdraw consent or unsubscribe at any time. We may still send non-promotional communications, such as order updates.
Security & fraud prevention
We use your information to authenticate your account, secure payment transactions, detect and investigate fraudulent or malicious activity, and protect our customers and platform.
Customer communications
To respond to your enquiries, provide support, and maintain our relationship with you.
Legal & compliance
To comply with applicable law, respond to valid legal requests, and enforce our policies.
05
Third Parties & Processors
We do not sell your personal information. We share personal information only with the categories of third parties described below, each acting for a specific purpose in operating our store.
We do not sell your personal information
Micotix does not sell personal information to third parties for their own use. Where we share limited data with advertising partners for targeted advertising, you have the right to opt out. See the rights sections below.
Who we share data with
Shopify Inc. Our store is hosted by Shopify, 151 O’Connor Street, Ottawa, ON K2P 2L8, Canada, which processes order, checkout, and payment data on our behalf as our data processor.
Payment processors: To securely process your payment and prevent fraud. These providers receive only the data needed to complete your transaction.
Shipping carriers: To deliver your order, we share your name, shipping address, and contact details with the carrier fulfilling your shipment.
Email and marketing tools: To send order confirmations, shipping updates, and, where you have opted in, marketing communications.
Analytics providers: To understand site usage and improve our Services, using aggregated or de-identified data where possible.
Meta / Instagram advertising: We maintain a presence at instagram.com/micotix and use the Meta advertising pixel to measure and deliver ads. Meta may receive information about your visits to our store for this purpose, subject to Meta’s own privacy policy.
Legal and business transfers: To comply with legal obligations, respond to valid legal process, enforce our terms, or in connection with a merger, acquisition, or sale of assets.
Opting out of targeted advertising
You may opt out of having your information used for targeted advertising, including through the Meta pixel, by contacting us at info@micotix.com or adjusting your ad preferences directly within Instagram or Facebook.
06
Cookies & Tracking Technologies
We and our service providers use cookies and similar technologies to operate our store, remember your preferences, and understand how our Services are used.
Essential cookies
Required for core functions such as your shopping cart, checkout, and account login. The store cannot operate without these.
Analytics cookies
Help us understand which pages and products customers find useful, so we can improve the site experience.
Advertising cookies
Including the Meta pixel, used to measure and personalise ads shown on Instagram and Facebook.
Managing cookies
Most browsers let you block or delete cookies through their settings. Blocking essential cookies may prevent parts of our store, such as checkout, from working correctly. Where required by law, we will request your consent before setting non-essential cookies.
07
Children’s Privacy
Micotix designs toothbrushes for kids, but our store and Services are built for use by adult parents and guardians who make purchases on their behalf. Our Services are not directed at, and we do not knowingly collect personal information from, children.
Not directed to children under 13
Our website and checkout are intended for use by adults aged 18 and over. We do not knowingly collect, solicit, or store personal information from children under the age of 13 (or 16, where a higher threshold applies under local law). If you are a parent or guardian and believe your child has provided us with personal information, please contact us at info@micotix.com so we can delete it.
COPPA awareness (United States)
For visitors in the United States, we are mindful of the Children’s Online Privacy Protection Act (COPPA). Our Services are not designed to collect personal information directly from children, and account creation, checkout, and marketing sign-up are intended for use by adults only. If we become aware that a child’s personal information has been collected without verified parental consent, we will take steps to delete it promptly.
08
Retention & Security
We take the security of your personal information seriously and use reasonable technical and organisational measures to protect it. No security system is completely immune to risk, and we cannot guarantee absolute security.
Security measures
Encrypted data transmission (SSL/TLS), restricted access controls, and PCI-compliant payment processing through Shopify. We never store your full card number.
We recommend that you avoid sending sensitive information to us over unsecured channels, such as social media messages.
How long we keep your data
We retain order and account information for as long as needed to fulfil orders, provide support, and meet accounting and tax record-keeping obligations under applicable law.
Marketing data is kept until you withdraw consent or unsubscribe, after which we delete or anonymise it within a reasonable period.
In-transit security
Information sent to us over the internet may not be fully secure while in transit. We recommend using a trusted network and keeping your account credentials confidential. If you suspect your account has been compromised, contact us immediately at info@micotix.com.
09
United States Privacy Rights
If you are a resident of the United States, applicable state privacy laws (modelled on the California Consumer Privacy Act, or CCPA) give you certain rights over your personal information. We also comply with the FTC Act and the CAN-SPAM Act for email marketing.
Your right
What it means
Right to Know
You may request the categories and specific pieces of personal information we have collected about you, and how we use and disclose it.
Right to Delete
You may request that we delete personal information we hold about you, subject to exceptions permitted by law, such as completing a transaction or meeting a legal obligation.
Right to Opt Out
You may opt out of the sale or sharing of your personal information, including for targeted advertising such as the Meta pixel.
Right to Non-Discrimination
We will not deny you goods or services, charge you a different price, or provide a different level of service because you exercised your privacy rights.
FTC Act & marketing claims
Consistent with the FTC Act, we aim to ensure our marketing and advertising are truthful and not misleading, and we clearly disclose any material connections in accordance with 16 C.F.R. Part 255.
CAN-SPAM Act (email marketing)
Every marketing email we send includes accurate sender information, a clear subject line, our physical business location, and a working unsubscribe link. We honour opt-out requests promptly.
10
Australia Privacy Rights
If you are located in Australia, we handle your personal information in accordance with the Australian Privacy Act 1988 and the 13 Australian Privacy Principles (APPs).
Your right
What it means
Open & Transparent Handling
You may ask how we manage personal information at any time. This Privacy Policy is our APP 1 statement of our data-handling practices.
Access
You may request access to the personal information we hold about you, consistent with APP 12.
Correction
You may ask us to correct personal information that is inaccurate, out of date, or incomplete, consistent with APP 13.
Anonymity & Pseudonymity
Where practical, you may deal with us without identifying yourself, for example when browsing our store before checkout.
Cross-border disclosure (APP 8)
Because our store is hosted by Shopify and supported by service providers located outside Australia, including in the United States, your personal information may be handled overseas. We take reasonable steps to ensure these providers protect your information consistently with the APPs.
Complaints to the OAIC
If you believe we have not handled your personal information in line with the APPs, please contact us first at info@micotix.com. You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
11
Updates & How to Reach Us
However you exercise your rights, whether under the CCPA or the Australian Privacy Act, the process starts the same way: a message to our team.
Exercising your rights
Contact info@micotix.com to make a request.
We may need to verify your identity before we can act on a request, and we will respond within the timeframe required under the law that applies to you. You will not be discriminated against for exercising any of your privacy rights, and you may designate an authorised agent to act on your behalf, subject to verification.
Data processed by Shopify
For rights related to data Shopify processes directly, you may also contact Shopify at 151 O’Connor Street, Ottawa, ON K2P 2L8, Canada.
Response time
We aim to acknowledge privacy requests within 5 business days and to resolve them within the period required by applicable law.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised policy on this page and update the effective date above. We encourage you to review this page periodically.
Questions about your privacy?
Our team responds to all emails within 1 to 2 business days.
info@micotix.comThis Privacy Policy applies to all users of micotix.com. It is written for our primary markets of the United States and Australia, and sets out your rights under the CCPA-style state privacy laws, and the Australian Privacy Act and APPs, as applicable to you. Nothing in this policy limits any right that cannot be waived under applicable law. Micotix is a trading name of Ammar Commerce Limited. Effective 9 September 2026.